The Strategy Behind Audience Making - Friday, June 23rd - Creators Studio 2
Theresa Vargas Wyatt manages the execution of internal and external business and communications, devising strategies to open new markets and opportunities. She oversees all corporate partnerships, social responsibility and community outreach programs and is the founder of the El Rey Network Diversity Council.
Theresa has advised Fortune 100 brands, including Google, Target and AT&T, on go to market strategies for new platforms targeted at the US English speaking Latino consumer. In 2014, she coordinated efforts between Mark Zuckerberg, the Bill & Melinda Gates Foundation, Google, Yahoo, and Don Graham to establish a $100M scholarship fund for undocumented youth.
Theresa was a National Co-Chair of Latino Outreach for the Committee to Elect Hilary Clinton and a Founding Member of the Latino Outreach effort of the 2012 reelection campaign of Barack Obama.
In 2016 she was included in Multichannel News’ 40 under 40 and was named a 2016 NAMIC Visionary.