EVP/Head of Brand Innovations @mitú

An Authentic Brand Story: Saturday, June 24th - Creator's Studio 3

Passionated dad & husband. Non-stop entrepreneur, storyteller, marketing & communications expert. Graduated in Communications & Media from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) With post graduate studies in the Moscow State Institute of International Relations - MGIMO (journalism), Berklee College of Music (Music Business), Harvard Business School (International Digital Business) & Singularity University in Silicon Valley. Founder of Brutal Content®, a multicultural incubator& online consultancy firm specialized in developing engaging cross-cultural content & entertainment ecosystems. Co-founder of Lifeboxset® (the largest Millennial culture/music blog of LATAM). Investor and board member of Ideame®, one of the first crowdfunding platforms of LATAM. Founder of Twitsubasta®, the first social responsibility platform based on Twitter, dedicated to help communities that have suffered from a natural disaster. Ex-Brand Manager for Nike (Mexico) & adidas (Mexico) (yes, from both). Part of the planning & creative team of global agencies such as Lowe & DRAFT, and former communications teacher at the Universidad Iberoamericana in Mexico City, one of the most important Universities in Latin America. Radio Lover. Ex radio anchor (Televisa Radio). Dog lover. Member of The Good Dog Foundation & Dogs on Deployment. And also pig lover, because of my dear pet Olivia the pig. My favorite phrase of all time? “You can't beat death but you can beat death in life sometimes”


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